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Post-merger integration of the price strategies of two scientific publishers
Herausforderung
The merger of two scientific publishing groups raised the question of a basic distribution and pricing model for diverse content
Lösungsansatz
Competitive benchmarking regarding price models (e.g. bundles, à la carte, usage-based) as well as respective target groups and developments
Design and evaluation of a customer survey in the academic and corporate environment with customers and non-customers as key input for bundling and hierarchy recommendations
Librarian interviews regarding procurement processes, budget developments, content evaluation and expected behavior for each scenario
Ergebnis
Clear definition of a recommended deployment and pricing model including an estimated outcome effect per scenario
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