Commercial due diligence at a specialty retailer for rock fashion

Herausforderung

Client wants to understand different positionings in the competitive environment

Lösungsansatz

Comparison of price positioning strategies with the competition by evaluating the product database and reading out competitor websites for each product category via web crawler (min.-max. ranges, product distribution, use of red prices, etc.)

Ergebnis

Meaningful basis for decision-making created